Why not post quotes from Littky's 2004 book? Hang them where people linger... near the water cooler...

http://youtu.be/EZY9L7xYVlQ

Search for 1 of 6 Posters and Quotes from Littky's Big Picture book 2004
Littky's book could be presented to students and parents in pieces.  How about delivering a quote on a sheet of paper and posting the paper in restrooms and on walls?

Here are some examples....