Saturday, December 1, 2012

Brain Rules by John Medina gives teachers some guidelines

John Medina "Brain Rules" recommends these tips:
1) Emotions get our attention  (better attention = better learning, stronger memories)
2) Meaning before details.
3) the brain does not multitask
4)  The brain needs a break.

Forced feeding, too much information with not enough time to connect the dots.
Students need time to digest new information, =  need consistent breaks.  (p. 88-89, Brain Rules by John Medina)

oh, and here's a tidbit for sixteen-year-olds:
Mobile phone users are a half-second slower to hit the brakes in emergencies.


Item 1 above (emotions get our attention) is the focus of a Fast Company video that teachers, students and parents should see,  Here's a summary:

 This presentation looks better and better as I've seen it over time.

based on research by 
John Kotter
Organizational Change guru from Harvard

The entire text should be shared with students.
(parents and teachers, too)

When we want people to change, we try to teach them something. We think if my Dad just understood the health complications obesity causes, he'd eat healthier. Or if my teenager just understood the danger of texting & driving, she'd quit it. The problem is this: Knowledge rarely leads to change.

Look at warning labels on cigarette packets:  do we think that smokers simply don't know that smoking is bad for them?

When knowledge competes with coolness, we know who will win.

IN organizations, when we want our employees to move in a new direction, our first instinct is to educate them.  We want to bring them together and step through a 72-page PowerPoint presentation.

Most people think that change happens in three stages
1.  we present careful analysis
2.  which causes people to change their think
3.  which leads to a change in behavior.


1.  People SEE something
2.  that makes them FEEL something
3.  that gives them the FUEL to change

If you want people to change behaviors, you have to put feeling first.

For example, let's go back to the cigarette pack warnings:   some countries do a better job connecting with emotion.

smoking kills

In Canada they put photos on the packet.

If you want your colleagues at work to change, you have to think about what you want them to feel.

Can your colleagues meet face to face with customers who are underserved?  

Can you confront your colleagues with a competitor's products that are better than your product?

Don't think that your job is done after you have shared some information.

Change comes from feeling.


Two more videos...

...people who don't change because they are exhausted...  

You hear something a lot about change: People won't change because they're too lazy. Well, I'm here to stick up for the lazy people. In fact, I want to argue that what looks like laziness is actually exhaustion. The proof comes from a psychology study that is absolutely fascinating.


Mission statements
I want to show you why most mission statements are so terrible.
Let's say you founded a pizza parlor. And your first idea for a mission statement is something like this: "Our mission is to serve the tastiest damn pizza in Wake County." That's pretty good. If I worked for you, I could get excited about that. Now here's how it will go off the rails.

How to find interesting information:  go to FAST COMPANY on youtube and troll through the videos

If you find a useful video, please send the link to me.

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