TIDBITS
John Medina "Brain
Rules" recommends these tips:
1) Emotions get our attention (better
attention = better learning, stronger memories)
2) Meaning before details.
3) the brain does not multitask
4) The brain needs a break.
Forced feeding, too much information with
not enough time to connect the dots.
Students need time to digest new
information, = need consistent breaks. (p. 88-89, Brain
Rules by John Medina)
oh, and here's a tidbit for sixteen-year-olds:
Mobile phone users are a half-second slower
to hit the brakes in emergencies.
===================
Item 1 above (emotions get our attention) is the focus of a Fast Company video that teachers, students and parents should see, Here's a summary:
This presentation looks better and better as I've seen
it over time.
based on research by
John Kotter
Organizational Change guru from Harvard
The entire text should be shared with students.
(parents and teachers, too)
When we want people to change, we try to
teach them something. We think if my Dad just understood the health
complications obesity causes, he'd eat healthier. Or if my teenager just
understood the danger of texting & driving, she'd quit it. The problem is this:
Knowledge rarely leads to change.
Look at warning labels on cigarette
packets: do we think that smokers simply don't know that smoking is bad
for them?
When knowledge competes with coolness,
we know who will win.
IN organizations, when we want our
employees to move in a new direction, our first instinct is to educate them.
We want to bring them together and step through a 72-page PowerPoint
presentation.
Most people think that change happens in
three stages
1. we present careful analysis
2. which causes people to change
their think
3. which leads to a change in
behavior.
NO.
1. People SEE something
2. that makes them FEEL something
3. that gives them the FUEL to
change
If you want people to change behaviors,
you have to put feeling first.
For example, let's go back to the
cigarette pack warnings: some countries do a better job connecting with
emotion.
smoking kills
In Canada they put photos on the packet.
If you want your colleagues at work to
change, you have to think about what you want them to feel.
Can your colleagues meet face to face
with customers who are underserved?
Can you confront your colleagues with a
competitor's products that are better than your product?
Don't think that your job is done after
you have shared some information.
Change comes from feeling.
---------------------
Two more videos...
...people who don't change because they are
exhausted...
You hear something a lot about change:
People won't change because they're too lazy. Well, I'm here to stick up for
the lazy people. In fact, I want to argue that what looks like laziness is
actually exhaustion. The proof comes from a psychology study that is absolutely
fascinating.
----------
Mission statements
I want to show you why most mission
statements are so terrible.
Let's say you founded a pizza parlor.
And your first idea for a mission statement is something like this: "Our
mission is to serve the tastiest damn pizza in Wake County." That's pretty
good. If I worked for you, I could get excited about that. Now here's how it
will go off the rails.
How to find interesting information:
go to FAST COMPANY on youtube and troll through the videos
If you find a useful video, please send the link to me. TheEbookman@gmail.com
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